Dell today launched two new smartphones in the Indian market. These phones, called XCD28 and XCD35, run on Android 2.1 platform.
Both these phones have specially been designed for emerging markets and have been launched first in India.
Dell has said its target group for the smartphones is both the youth as well as to office-going folk.
Mahesh Bhalla, general manager, consumer and small-medium businesses, Dell India, said that "These phones are powerful enough to handle all shorts of tasks. We will look at selling them to corporates for different use cases like, sales force automation, CRM and ERP etc. Health and education are other areas for which we will look at developing applications."
When asked about marketing strategy, Bhalla said, “I would like to grow through word of mouth but initially we will have mass media campaigns.”
Both these phones have specially been designed for emerging markets and have been launched first in India.
Dell has said its target group for the smartphones is both the youth as well as to office-going folk.
Mahesh Bhalla, general manager, consumer and small-medium businesses, Dell India, said that "These phones are powerful enough to handle all shorts of tasks. We will look at selling them to corporates for different use cases like, sales force automation, CRM and ERP etc. Health and education are other areas for which we will look at developing applications."
When asked about marketing strategy, Bhalla said, “I would like to grow through word of mouth but initially we will have mass media campaigns.”
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